SK-II

Playful Retail Experience in Tokyo

Concept • Art Direction • Motion Design

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The Pitch

Design from the ground up an original interactive user experience inside a pop-up store in Tokyo

...That would feature state of the art technology (like AR, face recognition and giant touch screens)
& be up an running in a 3 months time frame.

Role

Art Director

Agency

Huge Brooklyn

Client

SK-II

Karan-copie

The product

3 New Bottles Designed by Karan

Using the colors and patterns from Karan's work,
my task was to extend the new bottles design to an overall identity and create a store that will integrate this look and convey a playful feeling.

01

The visual Language

Exploring the new color and shapes language through posters and motion design.

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02

The Interactive Store

Hardware-test-1

The brand had booked a place to build a 3 months popup store, and display their product. The goal was to impress the clients with a personalised experience through state of the art technology.

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An Augmented Space

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The Walls and sculptures were made to turn into an Augmented reality experience, displaying information about your own skin.

4 interactive tables would ask you about your favorite color for the bottle, and would display a custom interactive screen with informations about the product

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The Interactive Store

The brand had booked a place to build a 3 months popup store, and display their product. The goal was to impress the clients with a personalised experience through state of the art technology.

We set out to tell SK-II clients the story of their skin.

From Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at lorem lacus. Pellentesque lacinia leo finibus, posuere orci nec, imperdiet dolor. Proin cursus dapibus metus, cursus cursus orci luctus ac.

SKII_Posters_01_mockup_0003_4

The Interactive Store

The brand had booked a place to build a 3 months popup store, and display their product. The goal was to impress the clients with a personalised experience through state of the art technology.

We set out to tell SK-II clients the story of their skin.

From Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at lorem lacus. Pellentesque lacinia leo finibus, posuere orci nec, imperdiet dolor. Proin cursus dapibus metus, cursus cursus orci luctus ac.

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The Team

ECD Emily Wengert

Group Creative Director  —  John

Art Director

Motion Designers

My favrite books to read

Top spots of my city

Home

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Selected Works

Electric Scooter TESTPersonal Project

Cartier - La MaisonShowcasing Cartier history and legacy

Estée Lauder - The ANRcade80’s style arcade mini-games for the launch of the new ANR Serum

2021 Wishcard TESTPersonal Branding

SK-II Wonderland TESTInteractive Popup Stores - Art Direction