3D comps & Rendering
Concept & 3D comps
The creative guidelines were pretty basic : showing the world of Riff-x through the elements that make music happen, with Riff-X colors, of course.
We presented the brand with different 3D illustrative styles, and they chose the more "christmas-y" one, all shiny.
We went for a checkerboard style series of posts and alternated the background colors for each render.
Here are a few of the images we created.
In addition to the 24 illustrations that were to be posted each day on their instagram page, the brand wanted to have a more generic animated visual that they could share on their website.