Personal Project - Team effort

Immersive discovery of the biodiversity extinction index.

Creative Direction · Interactive Concept

The Pitch

Design a compelling interactive website to raise awareness on biodiversity loss.

The team of creative friends that joined forces to make something beautiful and meaningful.
It took a few meet-ups to decide on what route it would take, and I'm honored that the animal advocacy I'm pushing in my personal time did resonate with the other team members.

Discover it now ->

Role

Creative Direction

Client

The Greater Good

Brand

For the Animals

Creating the Look and feel

We knew we'd be talking about animals that were long gone. In fact, when looking for more information on the extinct animal species, we had a hard time finding visual representations for most of them. Some were depicted as drawings, others had a few black and white photographs to witness their previous existence.

The last representation of them we could get would be a LLM generated picture based on the few facts and visual ressources we could get. It felt apropriate to not show the ainmals as a realist photography portraits, but rather give them a painterly look so viewers would understand from the get go that they're gone.

The teasing phase on social media

With exactly zero Euros spent on media coverage, we wanted to create attention on this project, so we released a few teasing videos prior to the website release.