The Pitch
Design a mobile first e-commerce website for Pitera, SK-II's lead product.
The Page had to be enticing to a younger audience, and transform views into sales of the main product shown on the page : Pitera.
Role
Sr. Art Director
Made at
Huge Brooklyn
Brand
SK-II
The initial Art Direction
Setting the main components like imagery, color tone, fonts with the goal of making Pitera a natural product in your skincare routine.
Refining the scrolling experience to match the audience.
Instead of having a one pager scroll type of a website, we got inspired by the Stories system from scoial media apps to bring in a more immersive way of discovering the porduct's benefits.
An easy buying experience
The main product is always accessible from the bottom of the screen. All the products associated with Pitera could be bough on one tap.
Adding tutorials as immersive modules
Learning how to apply Pitera, or eager to learn more about the effects it has on your skin ? Well we made those special modules immersive so the users get a feeling of what it's like to use the product.
The Team
ECD
Emile Lanne
Sr. AD
Alexis Demachy
AD
Jae Who
AD